Make More From Email Marketing
Is your email channel underperforming? Are you ready to take it up a level and implement automated programmes or develop a segmentation and targeting plan? Maybe you need to reduce costs and find a new email vendor or content management system?
Book an email health check and I will diagnose exactly where the strengths and weaknesses are in your current email offering and help you map out your strategy and action plan for development.
Typical challenges I can help with:
- Improving email production processes
- Introducing a life cycle strategy
- Development and implementation of automated programmes
- Segmentation planning
- Data and delivery issues
- Identifying untapped revenue streams
- Email content management systems and quality of HTML build
- Managing multi-language programmes
- Analysis of content, layout, subject lines and send frequency
- Email best practices
- Vendor analysis and suitability
An email health check includes:
- Fact finding or diagnostics questionnaire
- On site interviews, investigation and status workshops with relevant stakeholders
- Business report with suggested strategy, recommendations and detailed 'key actions' plan
Suitable for:
- SMEs with existing email functions looking to grow or improve
- Companies with underperforming or ad hoc campaigns
- Marketers who want to develop and expand their current crm/email teams
- Businesses looking for a clear email strategy and business plan
- IT, marketing or finance teams wanting to change vendors or reduce expenditure
To find out more and book a free initial consultation